You know what? Owning a small business is amazing for so many reasons we can’t even count them all. Sure, there’s always the stress of making it through the year but hey – with the current state of the economy, rare are the firms and companies that don’t go through the same struggle small businesses … Read more
Content marketing is the most effective marketing strategy these days. Not only does it bring value to online audiences, but it also resonates well with consumers and inspires engagement. What’s more, content is far more welcomed, especially since online consumers generally dislike advertisements. That’s why digital marketers refer to content as king. Content can, in … Read more
There is a good reason why many employees shudder at the thought of going on a team-building exercise. If not organised and designed appropriately, it can easily turn into an experience seen as a complete waste of time and energy, which eventually leads to frustration. That is, of course, the complete opposite of the desired … Read more
While a business idea may be the unofficial start of your company, in the real world, a birth of a company doesn’t happen until you take some basic legal steps. After all, there are contracts to sign, decisions to be made and the issue of your company’s future tax scheme to be resolved. To first-time … Read more
Many people dream about starting their own business and being their own boss. While this dream is necessary, since it pushes you forward, it’s by no means enough to succeed. Namely, you need to have a very clear idea what you’d like to do and whether there is demand for you wish to offer. Some … Read more
Every business out there needs to make smart investments. Those that fail to do this usually end up failing big time. And if you’re a freelancer, the same rules apply to you as well. Freelancing isn’t a hobby, it’s a real business and if you want it to grow, you have to invest in it. … Read more
A lot of marketers argue that traditional methods of marketing are obsolete or even dead for that matter. Nevertheless, many businesses still use traditional methods, as they’ve proven to be quite effective when they need to be. After all, why abandon something useful altogether, just because it’s no longer trendy or simply because digital marketing … Read more
The long-awaited retirement is just around the corner and you’re preparing to spend the rest of your days resting and enjoying yourself? Congratulations! Still, switching from a lifetime of hard work to doing nothing much isn’t always as easy or fulfilling as it might sound. After a while, you may find yourself itching for a … Read more
Running an e-commerce business is quite an overwhelming task itself. With so many aspects to consider and streamline, it’s sometimes hard to stay on top of all things. Very often, the things that are not in the heart of business get overlooked, which may prove quite detrimental to the business operations. One of the things … Read more