Choosing a business location is one of the most important things you need to do as a business owner. It may seem like something that’s just a matter of convenience and opportunity but it’s much more than that. The location will determine how close you are to your competitors, your customers and what kind of … Read more
Corporate events can be a very potent promotional tool. They are probably the best way to make your business stand out in your industry and connect you with everyone who matters in your field. Events could also be used to build anticipation before revealing a new product or service. If this is a part of … Read more
Many people dream about starting their own business and being their own boss. While this dream is necessary, since it pushes you forward, it’s by no means enough to succeed. Namely, you need to have a very clear idea what you’d like to do and whether there is demand for you wish to offer. Some … Read more
Every business out there needs to make smart investments. Those that fail to do this usually end up failing big time. And if you’re a freelancer, the same rules apply to you as well. Freelancing isn’t a hobby, it’s a real business and if you want it to grow, you have to invest in it. … Read more
When it comes to the world of marketing and techniques that can be used to improve your brand image, there are so many things you need to consider. First of all, there are some methods that are absolute musts (such as social media marketing, SEO and email marketing). As for other techniques, they may depend … Read more
So, you’ve decided that it’s about time you relocated your business – you’ve been postponing it for a while, but your old workspace is starting to take a toll on you and your employees. Whether it’s for the sake of allowing your business some space to grow, or just because you want to improve the … Read more
A lot of marketers argue that traditional methods of marketing are obsolete or even dead for that matter. Nevertheless, many businesses still use traditional methods, as they’ve proven to be quite effective when they need to be. After all, why abandon something useful altogether, just because it’s no longer trendy or simply because digital marketing … Read more
One of the best things you could do for your career is to start a side gig. That requires time, hard work and sometimes a bit of money, but it’s the right move in the long-run. Regardless of how good your job is, there must some projects beyond it that you’re passionate about. These could … Read more
With the rise of technological innovation, better connectivity in terms of transportation, accommodation and service, improved safety in most parts of the world, and a culture that nurtures remote working opportunities – it’s no wonder 2018 will be the year when traveling becomes a norm rather than an exception. We’re merging business and travel for … Read more
Social networks are an important aspect of business marketing, especially for small companies that have limited resources. Even the business giants recognise the importance of social media for appealing to new customers, brand promotion and gathering valuable data. More and more business owners are hiring experienced individuals to develop effective social media marketing strategies that … Read more