Choosing a business location is one of the most important things you need to do as a business owner. It may seem like something that’s just a matter of convenience and opportunity but it’s much more than that. The location will determine how close you are to your competitors, your customers and what … [Read more...]
How to Organize a Corporate Event
Corporate events can be a very potent promotional tool. They are probably the best way to make your business stand out in your industry and connect you with everyone who matters in your field. Events could also be used to build anticipation before revealing a new product or service. If this is a … [Read more...]
6 Smart Investments for Freelancers
Every business out there needs to make smart investments. Those that fail to do this usually end up failing big time. And if you’re a freelancer, the same rules apply to you as well. Freelancing isn’t a hobby, it’s a real business and if you want it to grow, you have to invest in it. But the problem … [Read more...]
5 Uncommon Methods of Improving Your Brand Image
When it comes to the world of marketing and techniques that can be used to improve your brand image, there are so many things you need to consider. First of all, there are some methods that are absolute musts (such as social media marketing, SEO and email marketing). As for other techniques, they … [Read more...]
Moving Your Business – A Huge Decision that Takes Dedication and Planning
So, you’ve decided that it’s about time you relocated your business – you’ve been postponing it for a while, but your old workspace is starting to take a toll on you and your employees. Whether it’s for the sake of allowing your business some space to grow, or just because you want to improve the … [Read more...]
The Power of Branded Merchandise
A lot of marketers argue that traditional methods of marketing are obsolete or even dead for that matter. Nevertheless, many businesses still use traditional methods, as they've proven to be quite effective when they need to be. After all, why abandon something useful altogether, just because it's … [Read more...]
Best side jobs when working full time
One of the best things you could do for your career is to start a side gig. That requires time, hard work and sometimes a bit of money, but it’s the right move in the long-run. Regardless of how good your job is, there must some projects beyond it that you’re passionate about. These could quickly … [Read more...]
Social Media Marketing and All of Its Benefits
Social networks are an important aspect of business marketing, especially for small companies that have limited resources. Even the business giants recognise the importance of social media for appealing to new customers, brand promotion and gathering valuable data. More and more business owners are … [Read more...]
5 Ways Office Design Can Increase Productivity
Designing an office is about more than mere aesthetics. It’s something that can define how your business operates and how your employees feel while they are at work. More often than not it’s also a way to showcase your company to your clients and visitors. A well-thought-out design can make your … [Read more...]
How to keep your office secure on a budget
There’s nothing more important for a company than its safety and the safety of its property. This is a matter on which business owners should spend as much as they possibly can because it’s not just their money but also their reputation on the line. However, this doesn’t mean that having a good … [Read more...]